The Subject Centre for Languages, Linguistics and Area Studies (Southampton University) includes in its website different kinds of resources, among them a list of 700 reasons for studying languages, all of them quoted from diverse sources such as linguists' works, surveys done to sixth form students, EU documents, and many more. After a bit of browsing, I have chosen this reason in order to provide an example:
"What makes a word beautiful?" When reading it I have recalled an evening among friends when someone proposed us to say our favourite words. I found it curious the possible reasons that could make us select words. I'm not saying them here before inviting readers -anyone around here?- to share their favourite word in any language.